📢 The Trap at the Finish Line
📢 The Trap at the Finish Line
Most students spend five minutes planning an opening hook and forty minutes writing their persuasive piece — then close with “So, as I have shown…” and call it done.
The examiner reads thousands of these. The final paragraph is the last thing they score. A vague, trailing close after a strong body is like a speech that never tells anyone to vote. Examiners reward writers who tell the reader exactly what to do — and make them want to do it.
A call-to-action (CTA) close is a closing paragraph that moves from persuasion to instruction — it tells the reader what specific action to take, when, and (briefly) why it matters that they act now. AQA Q5 rewards writing that is “compelling and convincing” (Level 4 AO5): a CTA close is the structura
Now try it yourself
Quiz · Question 1 of 10
Which of these best describes a call-to-action close in a persuasive piece?
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