🔎 The its/it's Trap — and How to Beat It

Part of Apostrophe Usage · Section 3 of 5

Deep DiveUnit: AO6 Technical AccuracyGCSE

This deep dive covers 🔎 The its/it's Trap — and How to Beat It within Apostrophe Usage for GCSE English Language. Revise Apostrophe Usage in AO6 Technical Accuracy for GCSE English Language with 10 exam-style questions and 5 flashcards. This topic shows up very often in GCSE exams, so students should be able to explain it clearly, not just recognise the term. It is section 3 of 5 in this topic. Use this deep dive to connect the idea to the wider topic before moving on to questions and flashcards.

🔎 The its/it's Trap — and How to Beat It

its and it's cause more lost marks than almost any other apostrophe error. The rule is the opposite of what students expect:

it's (with apostrophe) its (without apostrophe)
Contraction only: it is or it has
"It's raining." = It is raining. ✓
"It's been a long day." = It has been a long day. ✓
Possession: the thing belonging to it
"The cat licked its paw."
"The city kept its secrets."
No apostrophe, even though it shows possession.

The expand test: try replacing it's / its with it is. If the sentence still makes sense — use it's. If it sounds wrong — use its (no apostrophe).

Quick Check: Which is correct? "The factory finally stopped [its / it's] machines." Use the expand test.

Practice questions for Apostrophe Usage

Which sentence uses an apostrophe correctly?

  • A. The singer's voice was incredible.
  • B. The band's played for three hours.
  • C. All the guitar's were in tune.
  • D. Ticket's are available online.
1 markfoundation

Which sentence uses 'its' or 'it's' correctly?

  • A. The river burst it's banks in the storm.
  • B. The old town has kept its charm.
  • C. Its been the wettest summer on record.
  • D. The bridge lost it's original colour.
1 markfoundation

Quick recall flashcards

What are the two jobs of the apostrophe?
<strong>Job 1 &mdash; Possession</strong> (something belongs to someone):<br><em>&ldquo;the dog&rsquo;s lead&rdquo;</em> = the lead belonging to the dog<br><em>&ldquo;the students&rsquo; work&rdquo;</em> = work belonging to many students<br><br><strong>Job 2 &mdash; Contraction</strong> (letters are missing):<br><em>don&rsquo;t</em> = do not &bull; <em>it&rsquo;s</em> = it is &bull; <em>they&rsquo;re</em> = they are<br><br><strong>The apostrophe NEVER signals a plural.</strong> &ldquo;The dog&rsquo;s&rdquo; = one dog + possession or contraction. &ldquo;The dogs&rdquo; = several dogs, no apostrophe needed.
What is the 'greengrocer's apostrophe' and how do you avoid it?
<strong>The greengrocer&rsquo;s apostrophe</strong> = putting an apostrophe before the <em>s</em> in a plain plural:<br><em>&ldquo;Apple&rsquo;s 50p&rdquo; &ldquo;DVD&rsquo;s on sale&rdquo; &ldquo;The 1990&rsquo;s&rdquo;</em><br><br><strong>How to avoid it:</strong> ask two questions before adding any apostrophe:<br>1. Is something <em>belonging</em> to someone? &rarr; possession apostrophe<br>2. Are <em>letters missing</em>? &rarr; contraction apostrophe<br><br>If neither &mdash; no apostrophe needed. Simple plural = no apostrophe, ever.

10 questions on Apostrophe Usage — practise free

Instant marking, adaptive difficulty and spaced-repetition flashcards — all aligned to your exam board.

Start revising free →